Who Are Murphys:
First established in 1855, Murphys is one of the oldest pubs in Geelong, Victoria. It has become a local institution over the last 20 years. With new owners and a vision for the future, this once old Irish Pub is being transformed and repositioned as one of Geelong’s best contemporary venues.
What We Did:
The new identity allows for a wide range of applications and has been extended into a full visual language. The unique Murphys Geelong brand includes a full logo suite for its core brand including extended marketing material and icons. A range of key sub-brands has been developed for the front bar, the dining room, newly developed rooftop bar and various other pivotal promotional events.
With a new brand, comes a new digital presence. Murphys Geelong website has been visually transformed, featuring bookings, a lead generating functions landing pages and a beautiful new design. The social media has been reinvigorated with fresh and consistent content to create a unified message across all promotional material. For more information, visit the website at murphysgeelong.com.au