Email marketing is a simple and cost effective way to engage with your customers by sending well designed emails directly to them. You can build a client contact database or easily add to an existing one for simple mass communication.
The beauty of Email Marketing is in the analytics you gather from previous campaigns. These allow you to know how many people have opened your email, how many interacted with the email or clicked through via a call to action, what type of device they opened the email on, when and where they viewed it and a whole lot more. This helps you formulate a plan for future email campaigns to help increase you return on investment.
What is MailChimp?
MailChimp is our preferred email marketing service. It helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. For most users its free to use.