The Fleurieu Regional Aquatic Centre is an environmentally sustainable indoor aquatic centre and modern sport and recreation facility. It includes the proposed features, an 25 metre, 8 lane lap pool, leisure & children’s pool, a fitness centre facility, outdoor play areas, crèche facilities, a commercial kiosk and a dedicated parking area. The project is a much needed and requested resource to the community and has been on the agenda for many years. The Aquatic Centre is currently in development and its progress is being documented online informing both the public and investors.
Elk Creative was engaged to create a brand in conjunction with both the Alexandrina Council & City of Victor Harbor that represents the current and future vision for the surrounding areas. The brand was then extended into a visual marketing plan with a style guide for all future print and digital communication. We produced press advertisement, signage display, stationary and a vast array of editable templates. A clean modern responsive website was custom designed and developed using WordPress. Training the team across both Councils was provided and we continue to offer on going support to the project.
Our Role Included:
Visual marketing direction, Branding, Graphic design, Custom Web Design, Future-Friendly Web Development, Responsive Web Design, Search Engine Optimisation, UX Design & Content Strategy, WordPress CMS Development
The roll out of the brand and marketing material was encouragingly embraced by the both Councils, the investors, developers and the community alike. It helped instill confidence in the project pushing the development forward. The blog and news heavy website which is driven by image and video galleries continues to see it’s traffic increase with 1000’s of visitors every month.
T0 view the website please visit: www.fleurieuaquaticcentre.com.au